Sub Id Tracking
For referral traffic, Ads allows you to pass sub IDs to your domain name so that you can track the performance of your sub IDs.
Currently we allow up to a maximum of 5
subids to be passed into your domain names.
Example of passing sub IDs to a domain monetized with Ads:
https://domain.com/?subid1=VALUE&subid2=VALUE&subid3=VALUE&subid4=VALUE&subid5=VALUE
We recommend you prepend the value with an identifier so that later you are able to distinguish between the sub ID values.
For example, here’s a recommendation if you are sending referral traffic from an ad network:
https://domain.com/?subid1=site-VALUE&subid2=campaignid-VALUE&subid3=imageid-VALUE&subid4=cpc-VALUE&subid5=clickid-VALU
Note: In the above example, replace the keyword VALUE
with the actual value you want to pass in. To simplify things, you may use our Referral URL Builder which will generate these values correctly for you.
A live example would look something like this:
https://domain.com/?subid1=site-cnn.com&subid2=campaignid-25626426336&subid3=imageid-325325252&subid4=cpc-1.50&subid5=clickid-52285827252
Pulling Performance Data via API
You can pull the performance of these subIDs via our Ads.com API which is described below.
Note: Ads can only track your traffic and clicks by sub ID and NOT revenue performance.
Ads.com API: https://docs.ads.com
You can find the Sub ID reporting in the docs above under Reports > Parking Events
section.
Final Checklist / Notes
Maximum
5
SUB IDs are allowed.Sub ID values should be in URL encoded format.