Sub Id Tracking

For referral traffic, Ads allows you to pass sub IDs to your domain name so that you can track the performance of your sub IDs.

Currently we allow up to a maximum of 5 subids to be passed into your domain names.

Example of passing sub IDs to a domain monetized with Ads:

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https://domain.com/?subid1=VALUE&subid2=VALUE&subid3=VALUE&subid4=VALUE&subid5=VALUE

We recommend you prepend the value with an identifier so that later you are able to distinguish between the sub ID values.

For example, here’s a recommendation if you are sending referral traffic from an ad network:

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https://domain.com/?subid1=site-VALUE&subid2=campaignid-VALUE&subid3=imageid-VALUE&subid4=cpc-VALUE&subid5=clickid-VALU

Note: In the above example, replace the keyword VALUE with the actual value you want to pass in. To simplify things, you may use our Referral URL Builder which will generate these values correctly for you.

A live example would look something like this:

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https://domain.com/?subid1=site-cnn.com&subid2=campaignid-25626426336&subid3=imageid-325325252&subid4=cpc-1.50&subid5=clickid-52285827252

Pulling Performance Data via API

You can pull the performance of these subIDs via our Ads.com API which is described below.

Note: Ads can only track your traffic and clicks by sub ID and NOT revenue performance.

Ads.com API: https://docs.ads.com

You can find the Sub ID reporting in the docs above under Reports > Parking Events section.

Final Checklist / Notes

Maximum 5 SUB IDs are allowed.
Sub ID values should be in URL encoded format.