Revenue Tracking
The following types of revenue are provided
Official revenue
This revenue is the same as reported by the upstream provider and where payouts are calculated from.
Official revenue is update 5x a day starting at 00:00 of the day.
It is possible to segment it by domain name and by time.
Used to calculated payout
It is not possible to segment by geo, subid, term, traffic source, etc…
This revenue is updated once after 72 hours of the conversion event. After this it will not change.
The 72nd hour update historically updates in the order of cents
We use the * character to denote that the revenue reported can still be updated by the 72nd hours update.
It is not possible to provide official revenue by term or by country
Official revenue cannot be reported through the postback
Estimated revenue
This revenue is calculated by us and best efforts are made to make sure it lines up as closely as possible with the official revenue.
If you use any 3rd party tracking, revenue tracked will be the estimated revenue, not official
Currently it is within 98% accuracy for our client 95% of time.
Updated every 15 minutes.
Can be segmented down to individual clicks.
It is calculated p/ domain. Running verticals or geos with very different rpc to the same domain will cause it to become biased towards the average epc.
The following tab on the dashboard provides the estimated revenue, updated every 15 minutes
Within the estimated revenue we provide the following reports:
The estimated revenue can be reported through the postback using the {estimated_revenue} macro when the “Revenue Estimated” event is selected as the trigger for the postback
Example: www.postback.com?click={click_id}&revenue={estimated_revenue}
With the Revenue Estimated trigger selected, the postback will fire 15 minutes after the revenue event
Finalised revenue
6 hours after the estimated revenue is calculated, we provide an update to the estimate revenue to increase accuracy with the official revenue.
This increases accuracy to 99% for our clients 98% of time.
Payment is made based on official revenue, not on finalised.
The estimated revenue can be reported through the postback using the {finalized_revenue} macro when the “Revenue Finalized” event is selected as the trigger for the postback
Example: www.postback.com?click={click_id}&revenue={finalized_revenue}
With the Revenue Finalized trigger selected, the postback will fire 6 hours after the revenue event
It is best practice to use the revenue estimated postback event and then configure your tracker to update the revenue with the finalized revenue event