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Revenue Tracking

The following types of revenue are provided

Official revenue

This revenue is the same as reported by the upstream provider and where payouts are calculated from.

  • Official revenue is update 5x a day starting at 00:00 of the day.

  • It is possible to segment it by domain name and by time.

  • Used to calculated payout

It is not possible to segment by geo, subid, term, traffic source, etc…

This revenue is updated once after 72 hours of the conversion event. After this it will not change.

The 72nd hour update historically updates in the order of cents

API

Can be obtained through this API endpoint:

CODE
https://api.ads.com/ads/reports/performance

Documentation can be read here

For best performance, when querying this endpoint limit to just 5x a day, for the following UTC times:

  • 0:00

  • 5:00

  • 10:00

  • 15:00

  • 20:00

Dashboard

We use the * character to denote that the revenue reported can still be updated by the 72nd hours update.

It is not possible to provide official revenue by term or by country

Official revenue cannot be reported through the postback

Estimated revenue

This revenue is calculated by us and best efforts are made to make sure it lines up as closely as possible with the official revenue.

If you use any 3rd party tracking, revenue tracked will be the estimated revenue, not official

  • Currently it is within 98% accuracy for our client 95% of time.

  • Updated every 15 minutes.

  • Can be segmented down to individual clicks.

It is calculated p/ domain. Running verticals or geos with very different rpc to the same domain will cause it to become biased towards the average epc.

API

Can be obtained through this API endpoint

CODE
https://api.ads.com/ads/reports/parking-events

Documentation can be read here

For best performance this endpoint can be queried every 15 minutes for the last 16 minutes of data

The column “finalized” is provided with a boolean value of true or false

Dashboard

The following tab on the dashboard provides the estimated revenue, updated every 15 minutes

Within the estimated revenue we provide the following reports:

Postback

The estimated revenue can be reported through the postback using the {estimated_revenue} macro when the “Revenue Estimated” event is selected as the trigger for the postback

Example: www.postback.com?click={click_id}&revenue={estimated_revenue}

With the Revenue Estimated trigger selected, the postback will fire 15 minutes after the revenue event

Finalised revenue

6 hours after the estimated revenue is calculated, we provide an update to the estimate revenue to increase accuracy with the official revenue.

This increases accuracy to 99% for our clients 98% of time.

Payment is made based on official revenue, not on finalised.

Postback

The estimated revenue can be reported through the postback using the {finalized_revenue} macro when the “Revenue Finalized” event is selected as the trigger for the postback

Example: www.postback.com?click={click_id}&revenue={finalized_revenue}

With the Revenue Finalized trigger selected, the postback will fire 6 hours after the revenue event

It is best practice to use the revenue estimated postback event and then configure your tracker to update the revenue with the finalized revenue event

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