Requirements

For referral traffic, all of the following requirements must be met in order for your account to remain in good standing.
For any Referral traffic to be accepted it must contain the following parameters in the URL

ref_keyword - This will pass your creative headline
ref_adnetwork - This will pass the name of the traffic source
ref_pubsite - This is pass the placement of the ad click, sometimes the same as the traffic source

Using the Required ref Parameters

Your creative ad copy text must be passed into the domain in the ref_keyword parameter for ALL traffic. Any traffic without the ref_keyword parameter will not render a proper landing page / advertisements.

CODE

https://domain.com/?ref_keyword=Creative%20Ad%20Copy%20Headline

Assuming this is your creative

The ref_keyword parameter would be passed in as follows:

CODE

https://cardomain.com/?ref_keyword=New%20Electric%20Cars%20in%202021%20-%20Must%20See

The ref_adnetwork parameter is required as well. This parameter would contain the name of the ad network where traffic is purchased via, (eg: Facebook, Outbrain, Taboola).

CODE

https://cardomain.com/?ref_adnetwork=facebook

The ref_pubsite parameter is the last required parameter. The ref_pubsite should take one of the following:

Full URL or domain of where ad/creatives appear, this MUST be present if it's on any network OTHER than Facebook and MUST be where the creative is shown.
If using ad network like Facebook, pass in "Facebook" or "none".

CODE

https://cardomain.com/?ref_pubsite=somesite.com

An example of all the combined requirements:

CODE

https://cardomain.com/?ref_keyword=New%20Electric%20Cars%20in%202021%20-%20Must%20See&ref_adnetwork=facebook&ref_pubsite=somesite.com

Note: Be sure to properly URL encode your values as shown in examples above. To simplify things, we encourage you to use our Referral URL Builder which takes care of properly generating a valid URL with the required parameters. (You must be logged in to use it.)

Your Ads.com account must be approved for referral traffic.

Your Ads.com account must be approved for referral traffic before starting with written consent from the Ads.com team. Please refer to our Terms for more information.

You follow all the best practices and recommendations

Please see our Getting Started guide and familiarize yourself with all best practices, recommendations, and requirements before starting.