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Compliance Policy

  • Traffic Sources and the associated Keyword and Related Links you select must be relevant to the topic of the destination domain;

  • You may not forward traffic where the visitor was previously incentivized to perform a specified behavior including, but not limited to, taking a survey, clicking on the ads to unlock content or winning any kind of reward;

  • If you purchase through a traffic source (Meta/TikTok/Taboola Etc), they must comply with their policies of that advertising network, including, but not limited to, policies relating to advertising of parked domains such as cloaking or concealing the referrer information in any way;

  • You may not run Rewarded Ads, including, but not limited to in-app advertising for in-game rewards or offering gift cards or rebates;

  • You must lead directly to the destination parked domain, without interstitials;

  • The title of the creatives must be passed to the tracking url under ref_keyword parameter

  • Only the following referral sources providers are approved to run:

    • Meta

      • Must submit link to ad library 

    • Twitter

    • Pinterest

    • Yahoo

    • Bing

    • Baidu

    • Taboola

    • Revcontent

    • Outbrain

    • MGID

      • Account manager enable referrer variable

    • GDN

      • Via content site with prior approval

    • Nextdoor

    • SnapChat

    • Zemanta

    • TikTok

      • Without Pangle

    • Any referral source outside of this list requires prior approval.

  • HTTP referrer information must be accurately preserved and must indicate the actual Referral Source Publisher site with the Referral Source. Tracking domains are not permitted if they interfere with the preservation of accurate HTTP referrer information.

    • For example, hiding the referral through a redirect is not allowed

  • You may not misrepresent the experience visitors should expect at the destination parked domain.

  • Domain names must not contain trademark infringement

    • Example:
      buy-used-bmw.xyz  - not accepted, BMW is a trademark
      buy-used-cars.xyz - accepted

  • The creatives must not mislead users, including but not limited to, offering guarantees, offering unreasonable results such as something being ‘free’. It is your responsibility to make sure the claims in the creatives are accurate

  • Common examples:

    • Misleading because dental is not covered by medicare:

  • Misleading because the user will go to a search feed, not for a 100% guaranteed loan company:

  

  • Referral Sources must not induce behavior in creative, such as showing the Feed and directing the user to click on the search feed.

    • Common examples

    • Not allowed because it is showing the search feed result

    • Not allowed because it is instructing the user to click on the search feed

  • Domains must not be pointed towards cloudflare proxy at any time, risk of account termination highly likely. Please stick to the DNS switching option over CNAME.

  • Referral sources must not purchase traffic from the following geos

    • India

    • Bangladesh

    • Pakistan

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